Overview

Last updated: June 20, 2026

Sell direct to shoppers, especially online.

What you will learn
  • How retail orders sync in and are fulfilled.
  • How delivery and receipts work.
  • How retail customers come from your store.

Overview

Retail Operations handles selling direct to shoppers: orders flow in from your store, you fulfil and deliver them, take payment, and it all posts to your accounts, on its own pipeline separate from Sales.

RETAILROOrderDODeliverRCReceiptGLFinanceonline orders to your accounts
Retail flow simplified mockup

Features in this function

Processes

Order to delivered

An order moves Draft to Confirm to Open to Complete; delivery ships it; receipts record payment; completing posts to Finance.

Want the steps? See How To: Manage retail orders.